
Best Diamond Cuts for Sparkle, Explained
Learn which diamond shapes give the brightest fire and brilliance, and how cut quality, proportions and setting affect visible sparkle in every light.
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7 Day Price Promise .
30 Day Returns
Free World Wide Shipping
Life Time Warranty
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What makes diamonds so scintillating?
When buying diamonds, people often try to find the biggest and brightest stones they can find. However, whilst size and colour are important, it is the cut and clarity of a diamond that can make the real difference. A well-cut diamond can often provide the best balance between size and shine, and it is often these diamonds that are most eye-catching. It is worth keeping in mind that when it comes to diamonds, bigger doesn’t always mean better.
Read our information on how to select the right clarity and buy like a pro.

Read our information on how to select the right cut grade and buy like a pro.


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